When Ordinary Isn’t Enough – Week 3

Every day, we hear stories of how people around the nation struggle to move up in their occupation. But a story less often told is of those who do not wish to move up in their job but instead are contently discontent in their current life scenario. Now don’t get me wrong, there are some people who enjoy staying in the same position for many many years – happily working and doing what is expected of them. But there are also many others who, in my experiences, long for a change of pace yet are either unable or unwilling to make the changes required to achieve such change. Of course, those unable to make the changes required cannot be blamed for feeling trapped – they are, after all, unable to make the changes required to move up or change job positions. But this leaves us with the latter group: those who wish for change but are unwilling to put forth the extra effort required to achieve it. And the worst part, in my observation, is that these individuals often not only perform at or below company standards, they actively encourage others to do so as well. So how can we escape such a disastrous plight? We must actively instill this simple expectation within our businesses:

Ordinary isn’t enough

The first step in achieving performance within a business is setting the expected standard for all work done by those within the organization. By default, it’s almost natural for us to slip down into the ordinary and just do the bare minimum required to accomplish a task. But this practice doesn’t position our businesses in a favorable way to compete in modern times. In a world where automation by perfect robots is nearly at our doorstep, a culture of going above and beyond with “our human touch” will be the only way to stay relevant. And when a business is filled with people who see no need to perform above average, the state of the company will eventually sink to match that of its employees. The good news, however, is that the opposite is also true.

Extraordinary or nothing

When we actively seek out ways to recruit and empower employees who will raise the bar in their line of work, our businesses will also rise. After all, the employees are the contact points for every customer and the general public. From suppliers to customers, your employees are your brand. A shiny commercial stating how great your company’s customer service is may have the best intentions, but if you don’t have the exceptional customer service support team you promise you’ll quickly find that customers won’t be fooled. Employees will either be your best marketing investment or your worst. It all depends on where we set the bar of expectations.

In conclusion, I want us all to ask ourselves this simple question. Am I dissatisfied with something in life that I have the power to change? If the answer is yes, then we need to go out and change it instead of simply continuing the pattern of ordinary. Additionally, once you have worked through your own challenge, set the bar of expectation high for all in your business. Some people may be attracted to the high standards, while others may leave. The end result, however, will be a highly competitive venture with a culture of exceeding expectations.

What did you think? Leave some feedback! :)

One thought on “When Ordinary Isn’t Enough – Week 3

  1. Austin,

    This is great! You are so right about how employees are your brand. Like me, I am my own brand for Savvy Tech! So, when you hire people for your business they represent you all the time. And, if they are not doing a good job, then you will soon find out, because your customers will let you know. Isn’t if funny that sometimes customers let you know how bad of a job you are doing before they say how good you are doing. But, to avoid that — hire great employees!



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