Ordinary isn’t enough
The first step in achieving performance within a business is setting the expected standard for all work done by those within the organization. By default, it’s almost natural for us to slip down into the ordinary and just do the bare minimum required to accomplish a task. But this practice doesn’t position our businesses in a favorable way to compete in modern times. In a world where automation by perfect robots is nearly at our doorstep, a culture of going above and beyond with “our human touch” will be the only way to stay relevant. And when a business is filled with people who see no need to perform above average, the state of the company will eventually sink to match that of its employees. The good news, however, is that the opposite is also true.
Extraordinary or nothing
When we actively seek out ways to recruit and empower employees who will raise the bar in their line of work, our businesses will also rise. After all, the employees are the contact points for every customer and the general public. From suppliers to customers, your employees are your brand. A shiny commercial stating how great your company’s customer service is may have the best intentions, but if you don’t have the exceptional customer service support team you promise you’ll quickly find that customers won’t be fooled. Employees will either be your best marketing investment or your worst. It all depends on where we set the bar of expectations.
In conclusion, I want us all to ask ourselves this simple question. Am I dissatisfied with something in life that I have the power to change? If the answer is yes, then we need to go out and change it instead of simply continuing the pattern of ordinary. Additionally, once you have worked through your own challenge, set the bar of expectation high for all in your business. Some people may be attracted to the high standards, while others may leave. The end result, however, will be a highly competitive venture with a culture of exceeding expectations.